Qualitative

•    Focus Groups
•    Extended Focus Groups
•    Mini Groups
•    Workshops
•    Conflict groups
•    Triads
•    Depth Interviews
•    Paired Interviews
•    Friendship groups
•    Concept Labs
•    Creativity groups
•    Day in the Life of…
•    Photographic diaries
•    Retail observations
•    Mystery Shoppers
•    Accompanied Shopper