Market Research

Desk Research

Quantitative

• Paper based interviews (PAPI)
• Computer based interviews (CAPI)
• Computer-aided telephone interviewing (CATI)
• Face to Face (F2F)/Door to Door (D2D)
• Target Sampling approaches
• Central Location Test (CLT)
• In-home product Placement test (IHP)
• Web survey
• Intercept interview
• Mail
• Online
• Mystery shoppers

Qualitative

• Focus Groups
• Extended Focus Groups
• Mini Groups
• Workshops
• Conflict groups
• Triads
• Depth Interviews
• Paired Interviews
• Friendship groups
• Concept Labs
• Creativity groups
• Day in the Life of…
• Photographic diaries
• Retail observations
• Mystery Shoppers
• Accompanied Shopper

Consultancy

• Business-to-Business
• New Product Development
• Scenario Planning

Other services

• Recruitment
• Facility Rental
• Data mining and analysis services
• Data processing for Clients' internal project
• Analysis and reporting for Clients' own database
• Processing customer relationship management program (CRM) through Clients' customer database

Direct Marketing Activation

Sampling

Event Organizing